You maintain control over the representation and output of personalized recommendations to the end user. Design your own recommendation scenarios for browser, newsletter or mobile end device. YOOCHOOSE will support you in implementing your ideas and business models simply and efficiently.
Recommendations are accessed via a standardized interface indicating a predefined, customer-specific application scenario and a clear identifier for the user for whom the recommendations are meant. This access is also based on a lean and quickly integrated REST-ful API. The recommendation system responds by providing a list of relevant recommendations to your system that will then be rendered.
Via the tracking interface, the recommendation system receives all relevant information on user behavior. The system can be informed on whatever users click on, read, purchase or rate. We use pixel tracking for this purpose that can be easily integrated into any website via a REST-ful API. Alternatively, the partnership with Web analysis system providers offers you an opportunity to access already defined tracking events and to simply view the Recommender Engine as an additional service without the integration of additional pixels.
The content interface serves the purpose of transmitting information on products, news or media content that will be recommended later on. This information is indispensable if results are generated based on their content proximity or if product attributes are used in rules and filters. Here, too, we are offering Web service-based interfaces based on which you can transmit your master data into various data formats such as CSV, JSON or XML.